Few narratives have shaped American imagination more than that of the white Western frontier, a tale of wilderness conquered and destiny fulfilled. At its center stands the American cowboy as a symbol of rugged individualism, self-reliance, and freedom. Yet this image conceals a deliberate omission: the Black and Brown cowboys who helped build the frontier. These figures have been written out of the story, their identities dissolved into the myth of a white West. If Not Us is a mixed-media project combining original photography, archival imagery, and video to reclaim the cowboy not as a symbol of exclusion, but of resilience and belonging.